United Airlines

As a designer within Marketing & Revenue Management, I worked in tandem with the editorial and brand teams to concept and execute a wide range of deliverables within the United Airlines ecosystem—maintaining design standards from customer inboxes to airports around the world.

In-Flight Entertainment Playlists

Tasked with redesigning the audio mix tiles, I wanted to play with the golden ratio (a design element prominently featured in United’s latest style guide) and also make use of the rarely-seen expanded color palette. The layouts were specifically designed to be modular, whether viewed in-line or as a grid.

Credit also to fellow designer Allie Hamburg for her collaboration in researching imagery, prepping files for handoff, and snagging a video of our work in the wild!

Miles On A Mission: Make a Wish

Audience: Approximately ~5.5 million MileagePlus members.
Launch date: December 12, 2023
Make-A-Wish provides life-changing wishes to children, and with travel being one of the most common factors, everyone was excited to see the impact this email campaign will have.

Stakeholder updates:

“Members have already donated 2.3 Million miles to Make-A-Wish and as such, we’ve increased the matching offer from 1 to 2.5 Million miles total. In addition - one member donated 500,000 miles.”

“This was one of our most successful MOAM campaigns and I am proud of the vision that we brought to life!”

Newark (EWR) Construction Banner Series

United Shop Willis Tower pop-up sale

Updated boarding signs

Translated into 23 languages for use around the globe.

Mile Play Animation

3D After Effects animation created for the United mobile app. Customers complete various activities to earn rewards, such as bonus miles.

Australia HSBC sales flyer

For use by travel agents to promote the card to both corporate and non-corporate customers.

Global Traveler Cover

Additional design samples available upon request.